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The purpose of an ad could additionally be to raise consciousness , or to elicit a direct sale . The time period above the line is used for promoting involving mass media; extra focused forms of promoting and promotion are referred to as beneath the line . The two phrases date back to 1954 when Procter & Gamble started paying their advertising agencies differently from other promotional agencies. Definition Of 'Promoting' Advertising is a way of advertising your business so as to improve gross sales, appeal to new customers or make your audience aware of your services or products. More current analysis by Martin reveals that men and women differ in how they react to promoting depending on their mood at the time of exposure to the advertisements, and on the affective tone of the promoting. The tv programs in which advertisements are embedded influence a viewer's temper state. Model Security While digital adverts are clickable and interactive, traditional promotin...